CAMPAIGN: The DOE needed a campaign to promote nuclear power. We gave them something a little bigger.
BRAND ESSENCE: I created this brand essence video to capture our team's new strategic positioning for Hair Cuttery.
STORY: Tension drives people to action. See how effective tension was in driving record sales in the East Coast West Coast rap feud.
REBRAND: Our group rebranded the American Society of Pharmacognosy and created a campaign to recruit new members.
SUBCULTURES: I produced this mini documentary by digging into Richmond's budding sneakerhead community.
FOCUS GROUPS: I got an hour of face time with the elusive millennial. Here's what I learned.