POSITIONING: Walmart needed help creating an Associate Value Proposition for their 2.3M associates across the globe.
CAMPAIGN: The DOE needed a campaign to promote nuclear power. We gave them something a little bigger.
STORY: Tension drives people to action. See how effective tension was in driving record sales in the East Coast West Coast rap feud.
FOCUS GROUPS: I got an hour of face time with the elusive millennial. Here's what I learned.
REBRAND: Our group rebranded the American Society of Pharmacognosy and created a campaign to recruit new members.
SUBCULTURES: I produced this mini documentary by digging into Richmond's budding sneakerhead community.